|
Scott Moehring> Creative Lead and Generalist
> Graphic and Product Designer > Copywriter > Print Production Manager > Clarity Specialist Experienced professional with depth in marketing ideation, visualization, design, writing, process, and production art. Managed design and buyer teams, vendors, and production budgets up to $20 million.
Regularly asked to help clarify messaging, presentation, process, usability, and execution details. Valued asset in creatively solving complex problems by uncovering overlooked connections, patterns, relationships, and options. Empathetic, strategic, adaptable, curious, and kind. |
PORTFOLIO
|
Graphic designI have a degree in Visual Communication Design from The Ohio State University. I was fortunate to study under some exceptional instructors, and for every project I still use the fundamental lessons they taught me - attention to detail in hierarchy, legibility, reproducibility, and craft.
I've worked in large corporate communication departments, small design firms, global ad agencies, and as a freelancer for small businesses. |
|
Product DesignDesigning flat things is fun, but building 3D things is even more fun. In high school I made a music cassette tape rewinder with a plastic Spirograph gear and an empty Bic pen shell. There was a drum set for an air band made out of foamcore. Then I made a modular wooden toy in a college product design class. Then Bleacher Bubbles seat warmers. Pinball lamps and coaster sets came next. Dozens and dozens of unique dimensional signs for two national retail chains. Making a physical object that people can use is a fascinating challenge for me.
|
|
PhotographyIt started with a little camera as a Christmas present from my parents. Then it was high school classes with Jack Summers, where I got a 35mm Minolta and learned darkroom techniques. In college it was on to cell animation and classes on film and developing chemistry. Then I started applying all those lessons to the digital world as Photoshop appeared. Photography has been a joy in my life for over 40 years.
|
|
Production artGreat ideas need great execution. Sometimes it's making sure the bleed, trim, and live areas are set up correctly for a magazine ad. Sometimes it's press checking a 800,000 piece catalog run in the middle of the night to ensure excellent color matching. Marking up retouching corrections for a 9-color pinball playfield. Creating pixel-perfect files for a website header. Testing a color scheme for contrast for colorblind users. Choosing a substrate based on cost, longevity, availability, and how well it will fold, tape, glue, hang, or print.
There's just a certain satisfaction when a final piece shows up, and it looks exactly like it was designed to look. |
|
Production ManagerFor years my identity was "every sign, every store". I was responsible for prototyping, tracking, and managing the printing and on-time delivery of about 3,000 custom signs a year (totaling 8,000,000 pieces packed in 50,000 boxes). I handled all vendor communications, daily interactions with internal Marketing, Operations, and Finance teams, POs, and monthly invoice reconciliation. I saved the company many millions of dollars by finding significant cost reductions every year. These included rebate programs, efficient printing and packing techniques, a $300,000 UPS fee error, and $2.1 million by changing a sign construction which eliminated oversized shipping charges without reducing the sign's visible marketing surface area.
|
|
Clarity SpecialistI love helping people think through tricky problems. It's probably my favorite thing to do. You could call me a Clarity Consultant. Generative Guide. Idea Initiator. Strategy Steerer. Creativity Coach. Lateral-thinking Liaison. Problem-solving Pro. A Stumped Grinder! Ouch, maybe not that last one. :)
I develop, collect and test thinking tools because they fascinate me. I can't get enough of that feeling of an "aha moment", especially when I've helped someone else find an idea or insight for their problem. I think it can be very difficult to think in new ways if you don't think you're creative, or if you are really close to a problem. My experience has shown these tools can help anyone approach a problem differently, and I love having them at the ready for when someone needs my help. |
Assessments
Assessments on Indeed.com – rated Expert in Verbal Communication, Written Communication, Teamwork Interpersonal Skills, Graphic Design, Marketing, Organizational Skills, and Attention to Detail.
Awards
2015, 2016, 2017 Best Exhibit awards
Received the top exhibit award three years in a row for the Outside Edge pinball products booth at the Chicago Pinball Expo.
2014 Chuck Cubra award
Received annual award for top volunteer for youth and adult coaching for the Newark Ice Hockey Association.
2014 Lena Award
Received for brainstorm facilitation for Credit Loyalty Program Initiative (was the only member of the project team not directly involved with Credit).
2010 Print Excellence Gold Award
Received for 3D Point of Purchase Display design from Printing Industries of Ohio and N. Kentucky.
2006, 2007 Sophie Awards
Received from Lane Bryant for a successful nationwide product launch, and for initiating a cross-department integration of the company's marketing store lists into the master allocation system.
2001 Nicholson Award
Received Best in Industry award for the design of the Nationwide Financial Annual Report from the National Association of Investors Corp (NAIC). This was the first time Nationwide Financial had received this honor.
1999 Truth Well Told Award
Received from McCann-Erickson for entrepreneurial mindset in winning and managing new account for internal production studio, enabling studio to meet annual financial goals despite automotive strike which reduced billings in other areas of the advertising agency.
1999 Buick Stretch Award
1998 GM Alpha Award
Received separate awards from Buick and General Motors for creation of fully searchable dealership print advertising review, approval, and storage system.
Received the top exhibit award three years in a row for the Outside Edge pinball products booth at the Chicago Pinball Expo.
2014 Chuck Cubra award
Received annual award for top volunteer for youth and adult coaching for the Newark Ice Hockey Association.
2014 Lena Award
Received for brainstorm facilitation for Credit Loyalty Program Initiative (was the only member of the project team not directly involved with Credit).
2010 Print Excellence Gold Award
Received for 3D Point of Purchase Display design from Printing Industries of Ohio and N. Kentucky.
2006, 2007 Sophie Awards
Received from Lane Bryant for a successful nationwide product launch, and for initiating a cross-department integration of the company's marketing store lists into the master allocation system.
2001 Nicholson Award
Received Best in Industry award for the design of the Nationwide Financial Annual Report from the National Association of Investors Corp (NAIC). This was the first time Nationwide Financial had received this honor.
1999 Truth Well Told Award
Received from McCann-Erickson for entrepreneurial mindset in winning and managing new account for internal production studio, enabling studio to meet annual financial goals despite automotive strike which reduced billings in other areas of the advertising agency.
1999 Buick Stretch Award
1998 GM Alpha Award
Received separate awards from Buick and General Motors for creation of fully searchable dealership print advertising review, approval, and storage system.
Testimonials
“I think this is the best piece of advertising we have produced in the last five years.”
Charles Gelman, CEO | Gelman Sciences, Ann Arbor, MI
“In fact, he developed the creative concept which enabled us to win the ‘Mall of America’ business from Ford. I only wish that I could have ten more people as talented and dedicated.”
Martin George, Account General Manager | Carlson Marketing Group, Troy, MI
“You have so much to add to a group — your brainstorming ability, creativity and analytical skills are superior!
Susie Ellwood, VP, Market Development | Detroit Newspapers, Detroit, MI
“The end result was so fabulous, my sales managers cannot stop talking about it! Effective pieces make my job more effective, more enjoyable, and much easier.”
Rachel Belich, Advertising Sales Rep | Detroit Newspapers, Detroit, MI
“Your willingness to help without complaining, ever, is so appreciated.”
Lorraine Teper, Graphic Designer | Detroit Newspapers, Detroit, MI
“On behalf of the NIE department I would like to officially thank you for the superb job you did designing the Newspapers In Education Catalog. Never have we had so many positive comments.”
Sharon Martin, Director, NIE | Detroit Newspapers, Detroit, MI
“His job defies definition because he keeps revealing new talents.”
Pat Ball, Director, Operations | McCann-Erickson Detroit, Troy, MI
“Scott is the only person in the agency I trust with logotypes.”
Kevin Moellencamp, Executive Creative Director | McCann Erickson Detroit, Troy, MI
“As usual, he has provided a great ‘value add’. Peter is well aware of this as demonstrated by his frequent question ‘What does Scott think of it?’”
Russell Chick, VP, Marketing | Penske Auto Centers, Troy, MI
“Thanks so much for flying out last week. I have had so many good reports from across the team.”
Priscilla Knoble, InDesign Product Manager | Adobe Systems, Seattle, WA
“I want to thank you for helping us achieve another milestone by producing such an impressive annual report completely in-house.”
John Cook, Senior VP, CCO | Nationwide Insurance, Columbus, OH
“Just be clear—it’s not false flattery. You’ve brought a great creative edge to Nationwide we haven’t had before.”
John Millen, VP, Communications | Nationwide Insurance, Columbus, OH
“Thanks for Scott and the patience and understanding he brings to the group. The Global Economic Outlook is moving ahead because of his skill as a manager.”
Joan Phelps, Account Executive | Nationwide Insurance, Columbus, OH
“I’d say you have proven without a doubt that the talent inside can match that outside any day of the week!”
Chris Gay, Creative Services Officer | Nationwide Insurance, Columbus, OH
“Our current Ethics awareness campaign is extremely well done. It’s clever, tasteful, thought provoking, catchy and well executed.”
Alex Rodriguez, Director, Nationwide Sales | Nationwide Insurance, Columbus, OH
“Reports are coming in from the field, and you have hit a home run with the United Way posters. OUR posters are hanging in the United Way headquarters! By far, this is the best set ever produced here.”
Bob Sohovich, Manager, Public Relations | Nationwide Insurance, Columbus, OH
“Your insights, experience, enthusiasm and questions have contributed greatly to guiding and directing the work of the committee in a very positive way.”
Bill Burns, Senior VP, Marketing | Greater Columbus Chamber of Commerce
“It was a committee effort, but we all came to rely on Scott’s exceptional brainstorming and creative abilities...he really helped keep us on track throughout the process and his input was critical to the end result (and we’ve been getting rave reviews on it!).”
Sarah Irvin, APR, Public Relations Director | Promotions One, Columbus, OH
“Your help has been tremendously valuable to me because it is helping me get clarity around my research, observations and ideas, and how to communicate these complex subjects in a way that my prospective clients will understand and want to engage with.”
Eric Mack, Founder | Intentionally Productive & Faster At Work, Los Angeles, CA
“It’s weird, but my friends think you are a spy or something, because you are cool and just know how to do everything.”
comment made by my 15-year-old son
Charles Gelman, CEO | Gelman Sciences, Ann Arbor, MI
“In fact, he developed the creative concept which enabled us to win the ‘Mall of America’ business from Ford. I only wish that I could have ten more people as talented and dedicated.”
Martin George, Account General Manager | Carlson Marketing Group, Troy, MI
“You have so much to add to a group — your brainstorming ability, creativity and analytical skills are superior!
Susie Ellwood, VP, Market Development | Detroit Newspapers, Detroit, MI
“The end result was so fabulous, my sales managers cannot stop talking about it! Effective pieces make my job more effective, more enjoyable, and much easier.”
Rachel Belich, Advertising Sales Rep | Detroit Newspapers, Detroit, MI
“Your willingness to help without complaining, ever, is so appreciated.”
Lorraine Teper, Graphic Designer | Detroit Newspapers, Detroit, MI
“On behalf of the NIE department I would like to officially thank you for the superb job you did designing the Newspapers In Education Catalog. Never have we had so many positive comments.”
Sharon Martin, Director, NIE | Detroit Newspapers, Detroit, MI
“His job defies definition because he keeps revealing new talents.”
Pat Ball, Director, Operations | McCann-Erickson Detroit, Troy, MI
“Scott is the only person in the agency I trust with logotypes.”
Kevin Moellencamp, Executive Creative Director | McCann Erickson Detroit, Troy, MI
“As usual, he has provided a great ‘value add’. Peter is well aware of this as demonstrated by his frequent question ‘What does Scott think of it?’”
Russell Chick, VP, Marketing | Penske Auto Centers, Troy, MI
“Thanks so much for flying out last week. I have had so many good reports from across the team.”
Priscilla Knoble, InDesign Product Manager | Adobe Systems, Seattle, WA
“I want to thank you for helping us achieve another milestone by producing such an impressive annual report completely in-house.”
John Cook, Senior VP, CCO | Nationwide Insurance, Columbus, OH
“Just be clear—it’s not false flattery. You’ve brought a great creative edge to Nationwide we haven’t had before.”
John Millen, VP, Communications | Nationwide Insurance, Columbus, OH
“Thanks for Scott and the patience and understanding he brings to the group. The Global Economic Outlook is moving ahead because of his skill as a manager.”
Joan Phelps, Account Executive | Nationwide Insurance, Columbus, OH
“I’d say you have proven without a doubt that the talent inside can match that outside any day of the week!”
Chris Gay, Creative Services Officer | Nationwide Insurance, Columbus, OH
“Our current Ethics awareness campaign is extremely well done. It’s clever, tasteful, thought provoking, catchy and well executed.”
Alex Rodriguez, Director, Nationwide Sales | Nationwide Insurance, Columbus, OH
“Reports are coming in from the field, and you have hit a home run with the United Way posters. OUR posters are hanging in the United Way headquarters! By far, this is the best set ever produced here.”
Bob Sohovich, Manager, Public Relations | Nationwide Insurance, Columbus, OH
“Your insights, experience, enthusiasm and questions have contributed greatly to guiding and directing the work of the committee in a very positive way.”
Bill Burns, Senior VP, Marketing | Greater Columbus Chamber of Commerce
“It was a committee effort, but we all came to rely on Scott’s exceptional brainstorming and creative abilities...he really helped keep us on track throughout the process and his input was critical to the end result (and we’ve been getting rave reviews on it!).”
Sarah Irvin, APR, Public Relations Director | Promotions One, Columbus, OH
“Your help has been tremendously valuable to me because it is helping me get clarity around my research, observations and ideas, and how to communicate these complex subjects in a way that my prospective clients will understand and want to engage with.”
Eric Mack, Founder | Intentionally Productive & Faster At Work, Los Angeles, CA
“It’s weird, but my friends think you are a spy or something, because you are cool and just know how to do everything.”
comment made by my 15-year-old son